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Archive for April 17th, 2013

It Contains No Fruit

Edit: I wrote this a few weeks ago and I’m not sure why it didn’t publish. Oh well, better late than never.

I just saw a very sad, yet funny, news story about a new product about to hit store shelves here in the U.S. It’s called FruitWater and is a product of the Coca-Cola corporation. These are the same people who gave us Vitaminwater, a product that is closer to soda than water. I thought the story was funny because of the following piece of information.

Unlike the zero-calorie version of Vitaminwater, which is made with the natural sweetener stevia, Fruitwater will be sweetened with the artificial sweetener sucralose, best known as Splenda. It will not contain any fruit juice but the bottle notes that the drink is “enhanced with nutrients,” a reference to its B vitamins, magnesium and zinc.

Did you catch that? “It will not contain any fruit juice…“. That’s where my brain started to turn itself inside out. They are calling it Fruit Water but not bothering to put fruit in it. Why not call it ToiletWater but not put water from real toilets in it? After all, the logic should work both ways, right? Or, they could call it HeroinWater but not put actual drugs in it. I’m sure that would make it appealing to a certain demographic of young people with disposable incomes. Since being truthful about what you are selling is obviously not important, they should really do whatever they can to sell as many bottles as possible.

The Coca-Cola company creates many products that are among the main causes of obesity in America and across the globe, and now they’re trying to find a way to get people to keep buying their products. Even as those consumers learn the truth about the harmful effects drinking too much soda can really have on their bodies and their quality of life.

I know the answer already, but I have to ask, why is this legal? It’s certainly unethical and unmoral but it is not illegal here in America. The most we can hope for is that people spread the word and let others know that this is a bottle of artificially sweetened swill that contains little to no beneficial ingredients. If you see it in the store, just pass over it and find something that really is a good choice.

Avoid this!

Notice something about the bottle? It looks very much like a vitaminwater package, just a different shape to the container. I guess the psychologists that Coca-Cola employs to make sure that you want to buy their products really like this design. The heavy emphasis on the word “fruit” and a design meant to highlight an appealing color while attempting to look almost like a medical product are all carefully crafted components in what, I’m sure, will be a resounding success. I think I’m just going to stick to regular water. It doesn’t contain fruit either but at least I know what’s in it.

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